Employer Branding to recruit- Is it important?

The number of companies running employer branding has almost tripled in four years, according to People in Business, yet for many candidates it is the job itself which wins their hearts.
With such a war on for the very best talent, employer branding will become even more important to attract and retain the right calibre candidates. 
Candidates like to get an insight into a companies work ethic and culture – after all, its a major decision when choosing which company to work for.
Here is an example of Barlays Corporate Recruitment Video, which demonstrates the power of using video to attract the top talent.

 
Now, imagine the power if you could advertise a job on a job board and embed a corporate recruitment video into the job description itself!
Jobseekers would… continue reading

Enterprise Social Software Sales Grow 15% to $664M

Enterprise Social Software sales continue to grow and reached $664M in 2010, a 15% increase from 2009 according to Gartner.
The Software includes blogs, communitites, discussion forums, expertise location, feeds and syndication, social bookmarks wikis and integrated platforms. Sales this year are forecast to reach $769.2M, up 15.7% from 2010, said the analyst.
“The social software market is evolving in response to the demand for flexible environments in which participants can connect, create, share, and find people and information relevant to their work,” said Tom Eid, research vice-president at Gartner.
Cloud-based and software-as-a-service (SaaS) delivery continue to be key adoption factors, and of the more than 80 suppliers tracked by Gartner, more than 50 provide social software through cloud-based and SaaS delivery, said the research.
 
Success is to be… continue reading